In today’s business world, consumers are surrounded by visuals; social media profiles have videos and photos of personal life, and profiles are also filled with pop-ups and ads from brands that want people to use its services. Along with such, business marketers use charts, images, and videos to bring in more conversions. Because visuals are so essential to the consumer’s life, it stands to reason that businesses should use visuals of its company heads. Headshot photography in Alexandria VA can help you do that for your business.
In most cases, consumers are going to visit a company’s website before deciding to utilize its services or buy its products. Therefore, as the company owner, it’s up to you to ensure that you provide an introduction to the potential customer, even if you haven’t met them yet. The customer gets an idea of what you look like and the team, ensuring that they feel more comfortable giving you their business.
Tell a Story
Headshots are an excellent way for you to tell your story; you can show your personality and professionalism while being slightly vulnerable and letting potential customers know that you feel comfortable showing the world who you are and what you’ve accomplished. Of course, location and angle are essential, but so is the expression; you can show your sensitive side, your no-nonsense approach, or your ability to close the deal.
Professional headshots can be representative of your visual persona and style you’re hoping to reflect. For example, if you work in a business professional environment, your headshot is likely to feature you in a crisp suit jacket and tie while the location should match the professionalism that you hope to convey. Of course, headshots only show a small portion of the background, your head, and shoulders, which doesn’t give a lot of room to portray professionalism. For more information visit Portraits by Spencer.