Changing business environments mean companies will need to grow and evolve to succeed. If you still don’t have a LinkedIn account for business, here’s why you need one.

Build your brand

A LinkedIn presence can improve your business by a huge mile. It’s a professional and offers a range of networking opportunities, the Social Media Today says. If your business is new and you’re trying to find ways to market your products or services, you’ll discover the hurdle that all companies face: new brands are often invisible. By creating a LinkedIn page, you’ll show up on a search when people google your business. That’s going to help spread awareness of your products/services. By the time they read through the page, they’ll have an insight into what your business is about.

Control the information

Put yourself in charge of your company’s story. Control the information people know about your company by putting together the content for your LinkedIn page and carefully providing it with the details you want to highlight. What do you want your customers to know? Your LinkedIn page should reflect that.

Create credibility

When people find your LinkedIn page, they’re more likely to reach out to your company and believe in your authority and trustworthiness, especially if you’ve got an impressive list of credentials and contacts on your LinkedIn page. That’s going to help build up your brand and business. Better credibility is going to help improve the traffic to your site and the conversions on your pages.

Stay connected

One of the best things about having a LinkedIn page for small businesses is that you can stay in touch with the people you met. This gives you a golden opportunity to network. Take advantage of it. Adding your new contacts also builds your network, and that’s going to help you attract more clients.

These are just a few of the reasons you need a LinkedIn page and why you need it now.