How to Make the Most Out of Your Print Marketing Budget


The switchover to digital marketing as a more preferable and profitable method means that in many companies, print marketing budgets are being slashed and cut down frequently. However, Marketing Sherpa found in a survey that 54 percent of US consumers prefer receiving updates and promotions through mail rather than e-mail. This is still a large market to be tapped into if done with the right corporate printing firm in Chicago. Here are just a few ways to make the most out of your marketing budget:

1. Hire a Graphic Designer

If you want your marketing to be effective, you need it to look good. The Marketing People says that paying a professional graphics designer for your materials is the best way to do this, as they have the best eye for good design and what will sell. It is a necessary expense that should be included into any marketing budget.

2. Find a Trusted Print Firm

Rather than running around looking for the cheapest printing shop, look for a company offering corporate printing in Chicago who your company can build an ongoing relationship with. They will be able to help you with all of your printing and marketing, answer any questions you have, and produce the types of materials you need.

3. Use Social Media Connections

Online marketing is intended to be shareable and link up with other forms of marketing. There is no reason why your print marketing can’t be a part of that. Entrepreneur recommends including information for all your most relevant social media pages, Twitter hashtags, and calls to action, even if it is only ‘find us on Facebook’.

By hiring professional designers, working closely with local firms, and linking up your print marketing to your online presence, you can use your print marketing budget to boost sales and establish a trusted brand name for your company.