One of the challenges of mid-level and higher business, organizations, and corporations is that they tend to do everything in-house. While that may be effective to provide continuity and consistency in marketing and online sales, it also has a drawback as well. By hiring an outside SEO consultant to work with your marketing team you can maintain consistency while bringing in the newest techniques and understandings.
The Constantly Evolving World of SEO
The challenge for any in-house marketing team is to stay current with the latest in SEO changes with the major search engines. Google, in particular, is constantly changing algorithms and focusing more on specific issues with regards to positioning on the SERP (search engine results page).
Since an SEO consultant specializes in this essential component of online marketing, hiring the consultant to provide insight and direction that is immediately relevant to the campaign is not only beneficial, but it can provide a very large opportunity to get ahead of the competition.
Adjusting For Gaps or Errors
With an in-house team that has worked together, perhaps for years, there are often what may be termed “blind spots” in the design of the website, social media sites or online marketing programs implemented across a wide range of platforms. An example of this may be using keywords at too high of a rate or perhaps failing to use alternate keywords in meta tags, descriptions, and in content.
These blind spots will be visible to the SEO consultant in an audit or a review of your site and programs. Simply fixing these gaps or errors in SEO strategy can result in a significant uptick in website traffic, the development of qualified online leads, and in general effectiveness of online marketing programs.
Beyond Just SEO
A top level SEO consultant can also provide valuable insight into what may be limiting the effectiveness of the website. In many situations the website, or the social media sites, are not dynamic and interactive, which means that potential customers tend to spend little time on the site. This may be resulting in a high bounce rate that works to drive down the search engine ranking.
By hiring an outside, experienced, and expert SEO consultant these issues, and any other problems can be corrected and improved. This will not only result in a better online experience for your existing customers and clients, but it will also increase the traffic of new prospective customers in the future.