In today’s world, many businesses rely on online advertising to get new customers. However, most businesses do not realize that they can also rank higher in Google search results. This means that local businesses can attract more potential customers who will visit their websites first before searching for them elsewhere.
One key way to increase visibility in the Columbus, OH area is through local SEO services that help optimize your company’s Google Business Profile. This post will talk about how local SEO includes Google Business to help your company get found in search engines.
How Does Local SEO Work?
Local SEO is a process of optimizing your business’ website and social media profiles so that it ranks better in search engine results pages (SERPs). The goal of local SEO is to make sure that your site appears at the top of Google search results when people are looking for your products or services.
Local directories are extremely important to improve your digital footprint through local SEO and Google Business Profile is a huge part of that. When someone searches for a service or product in an area, Google displays these results based on what information is available from various sources. For example, if you have a restaurant in Columbus, Ohio, then you should create a Google My Business account because it allows you to add photos, reviews, menus, hours of operation, location, phone number, address, etc.
Regardless of your industry, local SEO should include Google Business Profile optimization because this helps your business appear at the top of Google SERPs.