Choosing apparel for your sales team can be a chore. When you’re trying to make the decision about what shirts to buy, remember how important the clothing your sales staff wears in front of customers, and potential customers really is to your business.

The sales person’s apparel says a lot about your business. It’s critical that your sales staff always look neat and presentable, and leaves a picture of your business in the customer’s mind. When budgeting for sales apparel, keep in mind that it is an important piece of your marketing strategy.

Custom embroidered polo shirts are a great choice for business casual sales staff. These are comfortable, and casual enough that customers don’t feel that your sales person is “stuffy” the way they might if he showed up in a suit, nor do they feel like he is not serious about business the way they might if he showed up in a t-shirt.

Outfitting your sales staff with custom embroidered polo shirts is easy and affordable. Simply find a vendor that can do custom embroidery for you and provide them with your logo.

In most cases, your vendor can order polo shirts for you in the sizes and colors you desire. Optionally, you may choose to provide the polo shirts and have the vendor do embroidery only. In many cases, however, the vendor can get a better price, as well as making the whole process more convenient by ordering the shirts for you.

Custom embroidered polo shirts are available in a wide variety of colors and fabrics. Likewise, the embroidery can be done in a wide variety of colors. Once you’ve seen your new polo shirts, you’re sure to be convinced that your sales staff looks polished and professional.