Google+  

printing

Professional Printing Services Are a Great Marketing Solution

One of the best ways to market your business is by providing potential customers with high quality printed materials. This can include your business cards, posters, newsletters, and brochures to name a few. You can normally tell when a company has printed their own business cards. The quality just isn’t there. Instead it’s better to utilize a full service commercial printing company in California for printing materials that look outstanding. It is wise to turn to the professionals for all of your printing needs including short run digital prints, large format printing, direct mail and even larger run offset printing. A professional printing company also understands how important it is to work closely with their clients to meet their various printing needs and budget requirements. You will also find that a printing company can also act as your marketing company providing you with dependable results meant to exceed your expectations. Take the Promotion of Your Products & Services to the Level Good printing services are meant to take the promotion of your products and services further than you expected. They can help you reach the next level while setting a high degree of your brand knowledge among potential customers. Together you can create catalogs and many different types of commercial printing that attractive using solid colors that perfectly communicate your branding message. There are many ways in which to promote your company via printing services. Have your logo and address printed on company envelopes that make a great statement for your mail outs. Printing professionals will be able to offer you high-quality printing that also acts as a major advertising factor. Enjoy Fast and Reliable Printing Services When you outsource for all of your printing services you can enjoy reliable and fast solutions provided by printing experts. They can assist you in quickly delivering publicity at a short notice. Working with the professionals is not affordable way to improve your business and marketing...

Read More

How to Make the Most Out of Your Print Marketing Budget

The switchover to digital marketing as a more preferable and profitable method means that in many companies, print marketing budgets are being slashed and cut down frequently. However, Marketing Sherpa found in a survey that 54 percent of US consumers prefer receiving updates and promotions through mail rather than e-mail. This is still a large market to be tapped into if done with the right corporate printing firm in Chicago. Here are just a few ways to make the most out of your marketing budget: 1. Hire a Graphic Designer If you want your marketing to be effective, you need it to look good. The Marketing People says that paying a professional graphics designer for your materials is the best way to do this, as they have the best eye for good design and what will sell. It is a necessary expense that should be included into any marketing budget. 2. Find a Trusted Print Firm Rather than running around looking for the cheapest printing shop, look for a company offering corporate printing in Chicago who your company can build an ongoing relationship with. They will be able to help you with all of your printing and marketing, answer any questions you have, and produce the types of materials you need. 3. Use Social Media Connections Online marketing is intended to be shareable and link up with other forms of marketing. There is no reason why your print marketing can’t be a part of that. Entrepreneur recommends including information for all your most relevant social media pages, Twitter hashtags, and calls to action, even if it is only ‘find us on Facebook’. By hiring professional designers, working closely with local firms, and linking up your print marketing to your online presence, you can use your print marketing budget to boost sales and establish a trusted brand name for your...

Read More

Brief History Of The Early American Sign Company

Signs are a prominent form of advertising. They have carried on this tradition for centuries. The Romans, Greeks and other earlier civilizations denoted the purpose of a place by using signs. This informed the would-be patrons of the purpose of the structure and its contents. Medieval pub inns used signs accordingly. Someone who was skilled in wood and the use of metals produced the occasional sign, but it was not his craft. A sign company, per se, did not emerge until later. A Brief American History of Signs Advertising was originally, an outdoor medium. Its purpose was to indicate the point of sale as well as the various goods and products sold. Earlier companies in American followed this path, although advertisements did appear in newspapers. These, however, were not signs and not the product of a sign making industry. Sign companies were prolific in some towns by at least the mid-19th century. In fact, the United States was home to around 300 small companies that had created signs and bills in the 1870s. The interest in this craft was such, several companies joined together to form the International Bill Posters’ Association of North America in 1872. This was St. Louis, but it was in Chicago that the Associated Bill Posters’ Association of the US and Canada came together in 1891. This same city also saw the beginnings of the electric lighting of outdoor signage or billboards. The company formed in 1900 to produce electric signs was Federal Electric Company (today Federal Sign, Division of Federal Signal Corp.). This offshoot of Commonwealth Edison Company, moved from renting out arc lights to manufacturing electric signage. This was the latest wave for sign companies to adopt and endorse. Whether they chose to provide arc lamps or positioned electric lights by their signs, it was all about promotion. Neon lights were to take the use of lit signage a step further. Although the invention of neon lights had preceded World War I, it was not until after it that the system began to have a major impact on advertising. It was one that advertising agents and sign companies both perceived as a means of improving their ability to get the message out there for their clients. In the end, it was to be a boom for many sign company, advertising business and commercial enterprise. It was the beginning of a new era in the industry. A Sign Company Today Today, the industry that provides Americans with high quality signage has grown considerably. The country hosts more than 3,000 sign companies of various sizes. The methods of production are also a reflection of the advances made in technology. From digital printing to backdrop lighting,...

Read More

Categories

Pin It on Pinterest

Copyright Base Articles © 2011 - 2017. All Rights Reserved