When you use 3rd party shipping, there is a tendency to just let business continue because it works, apparently, efficiently. Meanwhile, your competitors will consistently analyze where speed can be increased, expenses reduced and managing any technological advances to boost their business. Are You Ahead of The Game? There is a consistent need to evaluate and update the way you manage your 3rd party shipping as part of your supply chain. Consumer demand is led by both consumers and manufacturers, via excellent marketing and advertising campaigns. You may need to update or change the way you assess your shipping performance, when you fall below the standards which your competitors accept as their minimum requirements. Where you can include all of those involved within your supply chain, with your business estimates and planning for the next 3 to 6 months, your 3rd party shipping will be able to work closely with you to ensure they can meet your specific requirements. Assessing Short-Term Versus Long-Term Behavior Many of the largest changes within the logistics world have occurred within technology. Where there appears little that can change for trucks, fuel and drivers’ legal abilities, it is in ever increasing changes to technology that has seen the most recent fluctuations. You will probably recognize that software has changed dramatically in virtually every field over the past few years and where any supply chain can make improvements and efficiencies, competitors will wish to copy these advantages as soon as possible. Innovation continues whatever demands you place on your supply chain and any failure to assess potential changes in the future both to your supplies and their shipping, could lead to a reduction in business, almost overnight. It takes clever trendsetters to visualize how the future will look both for goods and shipping and your business must be part of it to continue high levels of...